Chief Marketer Staff
-
Agencies
Our New Master
Those who were there will never forget the day Bob Wientzen was named DMA president. Despite the best investigative efforts of the trade media, nobody
-
Online Gold Rush
Sapped by illegal file sharing via the Web and a three-year slump in sales, the recorded music industry may turn it around in 2004. Pay-for-play music
-
Agencies
The Buzz About Hiving
Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,
-
Agencies
Twelve Quatrains on Four Quarters
Longtime readers of The New Yorker likely will remember Roger Angell’s end-of-the-year poem, which boiled down the events of the previous 12 months into
-
Agencies
BluBlocker Blends Calendar and Cheesecake
Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn’t the company’s sunglasses. The firm’s
-
Agencies
Search Engine Shakeup
The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president
-
Agencies
Holiday Leftovers
I know it’s February. You’ve got visions of hearts and flowers (and maybe flower orders flowing in) dancing in your head. But at this writing, I’ve still
-
Agencies
Kellogg School Takes DM Electronic
Northwestern University’s Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.
-
Forget Emerson?
Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose