Chief Marketer Staff

• Agencies

  Lillian Returns to Wow DM Club Audience

  The grand dame of catalog marketing, Lillian Vernon, addressed a rapt audience of DMers last month in her first speaking engagement since retiring as

• letters

  In defense of BK I’m a regular reader of your magazine and e-newsletter. Both of these are great resources that keep me up to speed on industry happenings.

• Agencies

  letters to the editor

  BLATANTLY WRONG Direct does its readers a disservice and insults the intelligence of those of us who are professional e-mail marketers when it prints

• Agencies

  Overture Ad Underperforms

  What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful

• Agencies

  Beef DMers Sidestep Mad Cow Fallout

  If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

• Agencies

  Direct Sales Firm’s E-Newsletter Is a Hit

  PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

• Agencies

  Are You Burying Your Head in the Sand?

  Everybody’s doing it.This is the best way to manage the extreme work pressure I’m under to get the catalog out on deadline.It gives me a huge burst of

• Agencies

  SATISFYING THE SENSES, SETTING UP SCREENS

  STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive

• Agencies

  Idea Art Tries Blow-ins, Inserts

  Idea Art, a cataloger and online marketer of paper products, has jumped on the insert media bandwagon. Last month, the Nashville, TN company began sending

• Agencies

  Legal and Deliverable

  As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned