Chief Marketer Staff

• Agencies

  The Buzz About Hiving

  Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

• Agencies

  KeyCorp Makes a Statement

  KeyCorp, a Cleveland bank, will offer consolidated statements to its retail customers this spring. They’ll reflect everything from credit card charges

• Agencies

  DIRECT listline

  NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and

• Agencies

  Lillian Vernon Parent Buys Time Life Inc.

  Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated

• letters

  In defense of BK I’m a regular reader of your magazine and e-newsletter. Both of these are great resources that keep me up to speed on industry happenings.

• Agencies

  letters to the editor

  BLATANTLY WRONG Direct does its readers a disservice and insults the intelligence of those of us who are professional e-mail marketers when it prints

• Agencies

  Overture Ad Underperforms

  What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful

• Agencies

  99 and 44/100% Art

  It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

• Agencies

  Are You Burying Your Head in the Sand?

  Everybody’s doing it.This is the best way to manage the extreme work pressure I’m under to get the catalog out on deadline.It gives me a huge burst of

• Agencies

  Auto Site Launched

  Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The