Chief Marketer Staff

• Agencies

  Lillian Vernon Parent Buys Time Life Inc.

  Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated

• Forget Emerson?

  Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

• Agencies

  Auto Site Launched

  Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The

• Agencies

  99 and 44/100% Art

  It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

• Agencies

  Twelve Quatrains on Four Quarters

  Longtime readers of The New Yorker likely will remember Roger Angell’s end-of-the-year poem, which boiled down the events of the previous 12 months into

• Xtra

  1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

• Agencies

  Reichheld RECONSIDERS

  Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

• Agencies

  Shake, Prattle and Droll

  I’ve reached a milestone. Well, make that millstone. I just saw the 10,000th illustration in an ad or mailing of two people shaking hands. I have to admire

• Agencies

  Within Its Sights

  Last November Pearle Vision Corp. finished migrating its customer database to an in-house desktop platform. This April, after testing, that move is expected

• New Bear in Town

  The Vermont Teddy Bear Co. has arrived in the city that drives the most sales for its Bear-Gram gift business: New York. And for the first time, the company