Chief Marketer Staff

• Investments Trim Aflac’s Earnings

  Aflac, the direct marketing insurer based in Columbus, GA, reported a drop in fourth-quarter earnings from $186 million in 2002 to $73 million during

• FTC Charges Arizona Firm Misled Consumers With Protection Scheme

  The Federal Trade Commission has filed a complaint against an Arizona-based company for allegedly violating the FTC Act and the Telemarketing Sales Rule.

• Loose Cannon: Visions of Joanna (Part 2)

  Last week I presented the first half of a tarot card reading Joanna, a staff psychic at New Orleans-based Bottom of the Cup Tea Room, did on behalf of

• Short Cuts

  Sullivan Creative has added two new clients, Oasis of Billerica, MA and Datawatch Corporation, Lowell, MA. Oasis is a not-for-profit consortium that develops

• List and Database News

  Natural Beauty and Health Active Subscribers This file contains 92,232 active paid subscribers to this women’s lifestyle magazine. The sources are direct

• USPS Certifies Two More Harte-Hanks Mail Facilities for Mail Prep

  Two direct mail processing facilities run by Harte-Hanks Inc have been certified under the United States Postal Service

• New Customer Acquisition Seminar Set for Feb. 19-20

  Reaching the Hispanic market, getting products placed on home shopping channels and Web search are among the topics slated for the second New Customers

• Former PC Mall Head to Lead Information Resources

  Scott W. Klein has accepted the position of president and CEO of Informational Resources Inc., Chicago. In his new role, Klein will focus the firms marketing

• Catalina Marketing Reduces Work Force

  Catalina Marketing Corp. will cut its domestic staff level by 6%, or around 70 positions, according to a company announcement. Catalina will take a $1

• Walter Drake to Lay Off 350 Staffers

  Walter Drake Inc., which recently was acquired by Blyth Inc., will lay off 350 employees during the next several months as a result of that merger, according