Chief Marketer Staff

• Channel Hopping Part of Holiday Shopping: DoubleClick Survey

  Quick, which of the many shopping channels showed the greatest growth during the recent holiday period? You

• NetCreations and Return Path Agree to Share Services

  NetCreations and Return Path have made an agreement to trade services to benefit all their customers.

• Macy’s and Pfizer Support Women’s Heart Health

  Just in time for Valentine’s Day, The American Heart Association (AHA) will launch a multi-year campaign to raise awareness of cardiovascular disease.

• Customer Communications Hires VP of Database Marketing Solutions

  Customer Communications Group, Denver, has hired Chris Hamlin to be its vice president of database marketing solutions. His responsibilities include developing

• General Mills Launches New Cereal with $21 Million Effort

  There’s a new Cheerios on the shelf. General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion

• Pharmaceutical DTC Ads Change Consumer Behavior: Survey

  Americans aren

• Agencies

  McDonald’s to Roll Out Adult Happy Meals

  Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

• Mail Stream: A Report on Incoming Direct Mail

  Home garden cataloger Burpee has teamed with MBNA to offer gardeners a new affinity credit card, the Platinum Plus MasterCard.

• Corrections

  The telephone number was incorrect in an item about Credinex Ultimate Credit Card Buyers Master File in the List and Database News department [Direct

• List and Database News

  Aspen-Payroll Some 101,556 book buyers and subscribers are named here. They subscribe to one of Aspen Publisher