Chief Marketer Staff

• Herschell Gordon Lewis to Address Florida DMA

  “Your Car and Your Marketing Message Won’t Run On Plain Water” will be the topic of a Feb. presentation by Direct’s “Curmudgeon at Large” and copywriting

• Net.Marketing to Feature Travelocity and CNET Executives

  Keynote addresses from new Travelocity.com president and CEO Michelle Peluso and CNET Networks chairman and CEO Shelby Bonnie will kick off the net.marketing

• New Agency for Sara Lee Brands Wins $45 Million Accounts

  Sara Lee Corp., Cincinnati, OH, has named TBWA/Chiat/Day as its agency of record for its Ball Park and Jimmy Dean brands after a three-month review. Billings

• January, Annual Sales Up for Several DMers

  With exception of Spiegel and Talbots, January and the recently ended fiscal year were bright for many direct marketers reporting results on Thursday.

• Blimpie to Open More Than 100 Restaurants at Wal-Mart

  Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

• Agencies

  Bed, Bath & Beyond Inspires with Sweeps

  Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

• Jack Morton Promotes Four

  Event management company Jack Morton Worldwide has promoted four executives. They are: Laura Shuler Laura Shuler to president, U.S., responsible for all

• Agencies

  Xbox Gamers Compete Against OutKast

  In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today’s hottest stars. Microsoft Corp. launched

• Worldata May Sue Panama List Firm

  List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

• Yahoo Personals Sets up Kissing Booths

  Yahoo Personals is at it again. Last month the online dating service organized a date on top of a Los Angeles billboard; this month it hopes to make new