Chief Marketer Staff

• Quebecor Posts Loss in Fourth Quarter

  Quebecor World Inc. reported a net loss of $54 million for the fourth quarter of 2003, compared with net income of $71 million last year. The printing

• Postal Labor Leaders Blast Aspects of President’s Reform Plan

  Postal union leaders weighed in today on their feelings about postal reform. And one thing became clear as they testified before a House committee during

• Net.Marketing to Feature Travelocity and CNET Executives

  Keynote addresses from new Travelocity.com president and CEO Michelle Peluso and CNET Networks chairman and CEO Shelby Bonnie will kick off the net.marketing

• Worldata May Sue Panama List Firm

  List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

• Rich Media Usage Up 40%: DoubleClick Survey

  DoubleClick’s latest Ad Serving Trend report showed that rich media usage grew to nearly 40% of all ads served in the DoubleClick system, a 60% increase

• Agencies

  Bed, Bath & Beyond Inspires with Sweeps

  Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

• Agencies

  Best Western Teams Up With NASCAR

  Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

• Herschell Gordon Lewis to Address Florida DMA

  “Your Car and Your Marketing Message Won’t Run On Plain Water” will be the topic of a Feb. presentation by Direct’s “Curmudgeon at Large” and copywriting

• Agencies

  Xbox Gamers Compete Against OutKast

  In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today’s hottest stars. Microsoft Corp. launched

• January, Annual Sales Up for Several DMers

  With exception of Spiegel and Talbots, January and the recently ended fiscal year were bright for many direct marketers reporting results on Thursday.