Chief Marketer Staff
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Agencies
Performance Pays at Jackson Hewitt
With 6,000 stores around the nation, Jackson Hewitt Tax Service is the second largest tax preparer in the U.S. Until this year, the company did not offer
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Agencies
CM Listline: Testing Anglers for Affluence
Spring is here, and there is no audience more seasonally motivated than fishing enthusiasts. The source of their passion is a mystery, but their behavior
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Testing to Be All You Can Be
Web sites are rarely set-and-forget. Their audiences grow and change, the functions they serve for those users evolve, and their marketing and lead-gen
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Data & Analytics
The Thrill of the Crowds
It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of
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Agencies
Crossing the B-to-B Divide
Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful
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Agencies
USPS’ Summer Fun: The Sequel
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into
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Agencies
Meet the Broker: Mark Hammar
Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.
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Facebook to Change “Fan” Terminology for Brand Pages
Brands will no longer be able to have fans on Facebook. But fear not: They will be able to make friends instead.
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Brady Corp. Buys French Direct Marketer
Brady Corp., a manufacturer/marketer of industrial ID and workplace safety and security products, acquired Securimed, a French cataloger of first-aid kits and related supplies.