Chief Marketer Staff
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Agencies
Crossing the B-to-B Divide
Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful
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Agencies
USPS’ Summer Fun: The Sequel
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into
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Agencies
Media Planning: Necessary But Insufficient
The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,
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Mobile
Do You Need an App?
Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials
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Office Depot Goes for the Win
Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for
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PR Is a Partnership
TREAT YOUR PR AGENCY AS A PARTNER To ensure the success of your PR program, view your agency as a business partner, not simply a vendor-for-hire. Give
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Agencies
B-to-B with a 3.0 Edge
Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company.
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Agencies
E-mail Risks Bring Business Rewards
Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past
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Following the Tracks
One thing about the social space is certain: The time to just be hanging out there because it’s what all the cool kids do is over. Marketers spending