Chief Marketer Staff

• Norm Marshall Names Zamoiski President

  Entertainment marketing shop Norm Marshall & Associates has hired veteran John Zamoiski and opened a New York City office. John Zamoiski Los Angeles-based

• Agencies

  AOL Presents Netscape MINI Sweeps

  Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From

• Nickelodeon Characters Featured in Burger King Promo

  As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

• News Briefs

  RED LOBSTER: in celebration of 20 years of Lobsterfest and Valentine’s Day, Red Lobster will offer guests a chance to win a Seafood and Wine Lover’s Cruise,

• AOL Presents Netscape MINI Sweeps

  Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From

• Agencies

  Nickelodeon Characters Featured in Burger King Promo

  As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

• Hershey to Debut Nutrition Bars

  Hershey Foods Corp. plans to introduce a line of nutrition bars in a deal with Dr. Barry Sears. The products will be introduced during the third quarter

• Murphy’s Last Call for Limericks

  Murphy’s Irish Stout brings new-world technology to old-school poetry with a text-message limerick contest. The St. Patrick’s Day campaign invites consumers

• Jeff Stratton Promoted to Executive VP McDonald’s U.S.A.

  McDonald’s has promoted Jeff Stratton to executive VP-chief restaurant officer, McDonald’s U.S.A. The appointment took effect this week. Most recently,

• Hershey to Debut Nutrition Bars

  Hershey Foods Corp. plans to introduce a line of nutrition bars in a deal with Dr. Barry Sears. The products will be introduced during the third quarter