Chief Marketer Staff

• Federal Privacy Czar Urged

  Privacy officials urged lawmakers to legislate a chief privacy officer position at the Office of Management and Budget to oversee federal privacy issues.

• Short Cuts

  Blattner Brunner’s integrated eMarketing services brand has hired Edward Cassidy as senior project manager in the Pittsburgh office and Matt Mantey as

• Live From The DMA Financial Services Council Annual Conference: Bankers Life Moves from Database Dictatorship to Democracy

  Daniel Veto, chief marketing officer and strategy officer at Bankers Life and Casualty, said it best in his opening remarks:

• Wunderman to Address DMEF Event

  Lester Wunderman will present the keynote address at the fifth annual intensive workshop at the John D. Yeck Center for Advanced Studies in Direct and

• List and Database News

  Credindex Ultimate Ethnic Credit Card Buyers Credindex is introducing four credit card buyers files. They are: Credindex Ultimate Affluent Credit Card

• USPS Execs Try to Teach Chinese About DM

  U.S. Postal Service executives recently returned from a weeklong conference in Beijing at which taught officials at China Post about direct mail. George

• U.K. Firm Sent Flyers to Deceased

  A British will-writing service has been criticized after sending direct mail to two people who had recently died, according to wire service reports. In

• Mailers Urge House Panel to Reform USPS

  Mailers urged Congress yesterday to adopt recommendations of the President’s Commission on the U.S. Postal Service. In testimony before the House Special

• Agencies

  AOL Presents Netscape MINI Sweeps

  Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From

• News Briefs

  RED LOBSTER: in celebration of 20 years of Lobsterfest and Valentine’s Day, Red Lobster will offer guests a chance to win a Seafood and Wine Lover’s Cruise,