Chief Marketer Staff

• Nielsen to Sell TiVo Data

  TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

• Live from the DMA Catalog-on-the-Road Day: Catalog Challenges

  No matter what the channel, catalogers face challenges. Three marketers — from REI, Brookstone and Potpourri Group — shared some of their businesses’

• NBA TV Plays All-Star Weekend

  NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate

• Nonprofit Mailers: Postal Reform Crucial for Survival

  Nonprofit mailers warned that their ability to provide their charitable services would be severely limited without meaningful postal reform. But at the

• List and Database News

  Nursing Made Incredibly Easy Rubin Response Services Inc. has been named manager of the Nursing Made Incredibly Easy subscriber file. It lists 39,345

• ClientLogic Wins BMG Music Service’s Mailing Lists

  ClientLogic Specialists Marketing Services has been named list manager of BMG Music Service

• Agencies

  Unilever Launches Carb Options with Online Sweeps

  Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com

• News Briefs

  SHOWTIME: has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L

• Nielsen to Sell TiVo Data

  TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

• ValueClick Reports 61% Revenue Increase

  ValueClick Inc., a provider of online marketing services, posted a fourth-quarter revenue increase of 61% to $30.3 million. In addition, the Westlake