Chief Marketer Staff
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Blair Reports Net Income Gain in Quarter
Blair Corp. reported net income of $9.1 million for the fourth quarter, up from net income of $6.2 million last year. The cataloger and retailer reported
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Loose Cannon: Bye, Bye, Buyers
From the desk of Vonda Del Lans To our valued customers: Ever since the turn of the century, when my great-grandfather sold his first zip drive from a
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U.S. Court Upholds DM Wine Shipment Ban
A federal appeals court has upheld a New York state law that blocks out-of-state wineries from shipping wine to consumers there. The decision by three
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Wasserstein in Talks to Acquire Bear Creek for $260 Million: Reports
Wasserstein & Co., L.P., is about to purchase Bear Creek, owner of the Harry and David catalog, for $260 million, according to the New York Post. Yamanouchi,
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List and Database News
First Choice Investors This file contains 199,579 active direct-mail-sold investors with current accounts at discount brokerage firms. Selections: Age,
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Online Ad Revenue Tops $2 Billion in Quarter
Online advertising revenue in the U.S. totaled $2.2 billion for the quarter ended Dec. 31, a 38% increase over the same period last year, according to
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Short Cuts
Patrick Connolly, executive vice president/CMO at Williams-Sonoma Inc. will deliver the keynote address at the Direct Marketing Association’s 21st Annual
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Unilever Launches Carb Options with Online Sweeps
Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com
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Live from the DMA’s Catalog-on-the-Road Day: Mailings Will Be Up, But So Will Competition
The industry can expect to see a seven to 15% increase in catalog mail volume this year, according to Ben Perez, president of list management/brokerage
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Agencies
Unilever Launches Carb Options with Online Sweeps
Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com