Chief Marketer Staff

• FCC Weighs In on Internet-based Communications: 4As Conference

  The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted

• ComScore Media Metrix Ranks Top Internet Properties for January

  During January 2004, the total U.S. Internet population was 152.4 million users, who spent an average of 28.9 hours online, up 5% from December. Tax,

• Industry Ponders Next Step After Court Says DNC List is Constitutional

  The United States Court of Appeals ruled that the federal do-not-call list is a valid commercial speech regulation, and refused to support a challenge

• Agencies

  Volvo Launches S40 in $3 Million Push

  Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

• MeritDirect To Gain New England Business Service List Business

  MeritDirect, White Plains, NY, will take over management of the New England Business Service Inc. mailing lists effective Feb. 23. The total network incorporates

• McDonald’s Replaces Kobe Bryant with Yao Ming

  McDonald’s Corp. has signed a multi-year global partnership with NBA star Yao Ming. Ming replaces NBA player Kobe Bryant, whose three-year contract with

• Letters to the Editor

  : Right on the mark, as always. However, this one smacks too close to the truth to be

• Mail Stream: A Report on Incoming Direct Mail

  In 2004, the venerable Johnson Smith Company is celebrating its 90th year as a cataloger of all things fun, unusual and clever. To mark this notable achievement, the company has added a celebratory logo, complete with a candle and the principles “Value, Quality, Service, Satisfaction” to each of its catalogs.

• Short Cuts

  E-mail marketing company Bigfoot Interactive is offering information about e-mail campaigns directly from the Internet service provider in the upgraded

• List and Database News

  Spray-N-Grow Purchasers The 26,985 avid home gardeners on this list have purchased Spray-N-Grow, an organic gardening product within the last 24 months.