Chief Marketer Staff

• USPS Working on Catastrophic Medicine Plan

  The U.S. Postal Service is working with other federal agencies to develop a plan to deliver antibiotics from the Strategic National Stockpile directly

• Quad/Graphics Unit Acquires Parcel Shipper

  Parcel Direct, the parcel expediting business of printer Quad/Graphics Inc., has purchased parcel shipper PaqFast Inc. for an undisclosed sum. PaqFast

• Yankee Candle Posts Sales, Income Gains

  The Yankee Candle Co. Inc. reported net income of $44.9 million for its fourth quarter, up 15% from $39.2 million during the same period last year. The

• Lists and Databases

  ChoicePoint Hispanic Households ClientLogic is offering the ChoicePoint Hispanic Household file, listing 3.5 million individuals and 2.4 million households.

• Inter/Media Launches Per-Inquiry Unit

  Inter/Media Advertising is spinning off a new division Mediapoint Network (to specialize in per-inquiry advertising. Mediapoint Network is the Encino,

• Agencies

  Volvo Launches S40 in $3 Million Push

  Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

• List and Database News

  Spray-N-Grow Purchasers The 26,985 avid home gardeners on this list have purchased Spray-N-Grow, an organic gardening product within the last 24 months.

• Letters to the Editor

  : Right on the mark, as always. However, this one smacks too close to the truth to be

• Mail Stream: A Report on Incoming Direct Mail

  In 2004, the venerable Johnson Smith Company is celebrating its 90th year as a cataloger of all things fun, unusual and clever. To mark this notable achievement, the company has added a celebratory logo, complete with a candle and the principles “Value, Quality, Service, Satisfaction” to each of its catalogs.

• Short Cuts

  E-mail marketing company Bigfoot Interactive is offering information about e-mail campaigns directly from the Internet service provider in the upgraded