Chief Marketer Staff

• Harrah’s Drops $20 Million on Treasure Hunt Promo

  Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

• 2004 EMMA Entry Form

  Is this the year YOU snare an EMMA? Enter PROMO’s 2004 EMMA Awards, the industry’s premier accolade for outstanding entertainment tie-in promotionsand

• Appeals Court Upholds Do-Not-Call List

  After months of legal wrangling, a federal appeals court Tuesday ruled that the national do-not-call registry is constitutional, allowing the Federal

• Short Cuts

  Kelly Papinchak has joined Houston-based Schiul

• Appeals Court Upholds Do-Not-Call List

  After months of legal wrangling, a federal appeals court Tuesday ruled that the national do-not-call registry is constitutional, allowing the Federal

• P&G Brews $50 Million Launch for Home Caf

  In a bid to take on Starbucks Corp., Procter & Gamble and four appliance marketers have joined forces to launch Home Caf single-cup brewing system in

• News Briefs

  CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best

• Agencies

  Harrah’s Drops $20 Million on Treasure Hunt Promo

  Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

• Harrah’s Drops $20 Million on Treasure Hunt Promo

  (Promo) Harrah Entertainment Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. A direct

• West Marine Annual Income Floats 6.3% Above 2002

  Boating supplies cataloger and retailer West Marine Inc. reported net income for the year ended Jan. 3 of $20.1 million, a 6.3% increase over the $18.9