Chief Marketer Staff

• List and Database News

  Hispanic American Professionals Mal Dunn Associates Inc. is managing the Hispanic American Professionals list with 943,159 Hispanics at their home address.

• Hackers Rip Off Pepsi/iTunes Promotion

  Music lovers are continuing to steal musicthis time from the 100-million free song Pepsi/iTunes marketing campaign. By simply tipping an unopened participating

• Experian Ratchets Up B-to-B List Fulfillment Capabilities

  Experian, Costa Mesa, CA, has implemented additional list fulfillment capabilities for business-to-business marketers. The new system, which is accessible

• Devastating Fire at Mars Advertising Shuts Down Offices

  MARS Advertising Co. suffered a fire late last week at its building in Southfield, MI, that forced hundreds of employees to relocate to a nearby temporary

• Live From Net.marketing: New Technologies Good News for DMers

  More changes have occurred in advertising in the last 36 months than had happened in the last 36 years, said David Verklin, CEO of media buying agency

• New Products and Services

  RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

• News Briefs

  MINUTE MAID: has added three new flavors of its low-calorie juice drinks called Minute Maid Light. In addition to lemonade, raspberry passion, mango tropical

• The Batman Toys Interactive with TV Series: Toy Fair

  A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data

• Short Cuts

  Neil Metviner has been named B-to-B Marketer of the Year by the Direct Marketing Association’s (The DMA) Business-to-Business Council. Metviner is president

• Millard Promotes Chris Morgan

  Millard Group Inc. has promoted Chris Morgan to vice president of list management. He had been vice president of sales in list management at the Peterborough,