Chief Marketer Staff

• Clutter, Poor Marketing Practices Make E-mail Response Rates Drop: Study

  General marketing e-mail response rates have dropped from 1.3% to 1% between the first half of 2002 and the second half of 2003, while sales promotion

• List and Database News

  Hispanic American Professionals Mal Dunn Associates Inc. is managing the Hispanic American Professionals list with 943,159 Hispanics at their home address.

• Live From Net.marketing: New Technologies Good News for DMers

  More changes have occurred in advertising in the last 36 months than had happened in the last 36 years, said David Verklin, CEO of media buying agency

• Hackers Rip Off Pepsi/iTunes Promotion

  Music lovers are continuing to steal musicthis time from the 100-million free song Pepsi/iTunes marketing campaign. By simply tipping an unopened participating

• Experian Ratchets Up B-to-B List Fulfillment Capabilities

  Experian, Costa Mesa, CA, has implemented additional list fulfillment capabilities for business-to-business marketers. The new system, which is accessible

• List and Database News

  Nailpro Magazine Subscribers This file contains 53.435 subscribers to this professional publication for beauty salon owners. The sources are direct mail

• Kraft Readies Health & Wellness Blitz

  Kraft Foods will launch at least eight new products by July under its Health & Wellness umbrella and bow a coffeemaker, its first bid in the home appliance

• Blockbuster Renews Two Major Marketing Alliances

  America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc. The AOL agreement, which runs through December 2005,

• Delta SkyMiles Promotion Offers Expanded Rewards

  Delta Air Lines’ latest promotion allows SkyMiles program members to earn bonus miles plus a choice of three additional rewards. The Great Choices. Great

• The Batman Toys Interactive with TV Series: Toy Fair

  A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data