Chief Marketer Staff

• Tiffany’s Posts Income, Sales Gains

  Tiffany & Co. reported net earnings of $110.5 million for its fourth quarter, up 24% from $89.3 million last year. The jewelry direct marketer and retailer

• Live From Net.marketing: DMers Report Fourth-Quarter Growth: DMA Study

  Members of the Direct Marketing Association said their profitability increased slightly in the fourth quarter of 2003, according to a revenue index report

• Devastating Fire at Mars Advertising Shuts Down Offices

  MARS Advertising Co. suffered a fire late last week at its building in Southfield, MI, that forced hundreds of employees to relocate to a nearby temporary

• Acxiom, TransUnion Debut Fraud-Prevention Offering

  TransUnion and Acxiom Corp. are jointly offering the Fraud Management Platform (FMP). The system allows marketers to tap into the two firms

• Lillian Vernon Attributes Conversion, Order Size Boost to Recommendation Engine

  Lillian Vernon Online has experienced a sales conversion rate increase of 20%, and an uptick in its average order size of 10%, since implementing EasyAsk,

• Hackers Rip Off Pepsi/iTunes Promotion

  Music lovers are continuing to steal musicthis time from the 100-million free song Pepsi/iTunes marketing campaign. By simply tipping an unopened participating

• Experian Ratchets Up B-to-B List Fulfillment Capabilities

  Experian, Costa Mesa, CA, has implemented additional list fulfillment capabilities for business-to-business marketers. The new system, which is accessible

• Moore Medical Receives Acquisition Solicitation from Clinical Data

  Moore Medical Corp. confirmed that it has received a letter from Clinical Data Inc. stating Clinical Data

• Database Managers Get a Salary Boost: Crandall

  The top salaries remain the same, but database professionals have seen some improvement in their pay levels, according to the latest salary survey from

• News Briefs

  MINUTE MAID: has added three new flavors of its low-calorie juice drinks called Minute Maid Light. In addition to lemonade, raspberry passion, mango tropical