Chief Marketer Staff

• List and Database News

  Mercy Home For Boys & Girls Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180

• Live From Net.marketing: Wientzen Warns Online DMers to Self-Regulate

  H. Robert Wientzen, outgoing CEO of the Direct Marketing Association, pulled no punches with his audience in his keynote address at the Net.marketing

• Live From Net.marketing: Consumers Still Respond to E-mail

  No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association

• Tiffany’s Posts Income, Sales Gains

  Tiffany & Co. reported net earnings of $110.5 million for its fourth quarter, up 24% from $89.3 million last year. The jewelry direct marketer and retailer

• Live From Net.marketing: DMers Report Fourth-Quarter Growth: DMA Study

  Members of the Direct Marketing Association said their profitability increased slightly in the fourth quarter of 2003, according to a revenue index report

• Lands Rover Names Marketing Execs

  Land Rover North America has named new marketing executives. Pete Wendy has been named relationship marketing manager and Natalie Bow, advertising and

• Live From Net.marketing: Hail the Almighty Consumer

  The Web is no longer the marketers

• Short Cuts

  The board of directors of cataloger the Talbots Inc. has approved a quarterly cash dividend of 10 cents per share payable on or before March 22to shareholders

• Live From Net.marketing: CNET Customized E-mail Attracts High Clickthroughs

  CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

• Merkle Adds Hiyama to Fundraising Services Group

  Merkle has tapped Roger Himaya to be vices president of its client management services group. In his new job, Himaya will develop data0driven fundraiser