Chief Marketer Staff

• Short Cuts

  The board of directors of cataloger the Talbots Inc. has approved a quarterly cash dividend of 10 cents per share payable on or before March 22to shareholders

• Live From Net.marketing: CNET Customized E-mail Attracts High Clickthroughs

  CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

• Merkle Adds Hiyama to Fundraising Services Group

  Merkle has tapped Roger Himaya to be vices president of its client management services group. In his new job, Himaya will develop data0driven fundraiser

• List and Database News

  Mercy Home For Boys & Girls Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180

• Diatect International to Launch Southern US DRTV Pest Control Effort

  Diatect International Corp., Heber, UT, will begin running 60-second television ads for its Results product line, which combats fire ant invasions, in

• Tiffany’s Posts Income, Sales Gains

  Tiffany & Co. reported net earnings of $110.5 million for its fourth quarter, up 24% from $89.3 million last year. The jewelry direct marketer and retailer

• Live From Net.marketing: Consumers Still Respond to E-mail

  No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association

• Live From Net.marketing: DMers Report Fourth-Quarter Growth: DMA Study

  Members of the Direct Marketing Association said their profitability increased slightly in the fourth quarter of 2003, according to a revenue index report

• Traffix Posts 70% Gain in Net Income

  Traffix, Inc. reported net income of $880,000 for its fourth quarter, up 70% from $517,000 last year. The online marketing services company reported net

• Live From Net.marketing: Wientzen Warns Online DMers to Self-Regulate

  H. Robert Wientzen, outgoing CEO of the Direct Marketing Association, pulled no punches with his audience in his keynote address at the Net.marketing