Chief Marketer Staff

• Almay Names Elaine Irwin-Mellencamp as Spokesperson

  Almay, Inc. has signed Elaine Irwin-Mellencamp as spokesperson. She will appear in a global multi-media campaign to include television, print, in-store

• MARS Sets Up Temporary Offices After Fire

  MARS Advertising Co. is operating from rented office space following an electrical fire last week that demolished its Michigan headquarters. The staff

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10

• Kellogg, Cartoon Network in $4 million Back-to-School Campaign

  Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

• Lugz and Hip-Hop Star Bryan Williams Launch New Shoe

  Footwear company Lugz has partnered up with hip-hop mogul Bryan “Baby” Williams to create a signature athletic shoe after his nickname Birdman. The deal

• Kellogg, Cartoon Network in $4 million Back-to-School Campaign

  Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

• Everybody’s Winning at Subway

  More than 8 million Subway consumers will win prizes in a contest launched last week targeting 18-to-34-year-olds. Unlike other contests where only some

• YUM Marketing Exec Randy Gier Heads to Cadbury Schweppes

  After a seven-month search, Cadbury Schweppes has tapped former YUM Restaurants International CMO Randy Gier to head marketing efforts for its Americas

• Live From Net.marketing: Wientzen Warns Online DMers to Self-Regulate

  H. Robert Wientzen, outgoing CEO of the Direct Marketing Association, pulled no punches with his audience in his keynote address at the Net.marketing