Chief Marketer Staff

• Kellogg, Cartoon Network in $4 million Back-to-School Campaign

  Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

• News Briefs

  NICKELODEON: brought its multi-year, national “Let’s Just Play” campaign to Miami on Feb. 21 with a park-wide game day and festival for kids and parents

• YUM Marketing Exec Randy Gier Heads to Cadbury Schweppes

  After a seven-month search, Cadbury Schweppes has tapped former YUM Restaurants International CMO Randy Gier to head marketing efforts for its Americas

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10

• Chick-fil-A Debuts New Restaurant Design

  Chick-fil-A, Inc. is hyping up the opening of its new restaurant in the south by offering first comers free meals. The first 100 adults in line at the

• Kellogg, Cartoon Network in $4 million Back-to-School Campaign

  Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

• YUM Marketing Exec Randy Gier Heads to Cadbury Schweppes

  After a seven-month search, Cadbury Schweppes has tapped former YUM Restaurants International CMO Randy Gier to head marketing efforts for its Americas

• Everybody’s Winning at Subway

  More than 8 million Subway consumers will win prizes in a contest launched last week targeting 18-to-34-year-olds. Unlike other contests where only some

• Traffix Posts 70% Gain in Net Income

  Traffix, Inc. reported net income of $880,000 for its fourth quarter, up 70% from $517,000 last year. The online marketing services company reported net

• List and Database News

  Mercy Home For Boys & Girls Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180