Chief Marketer Staff

• Live from the DMA Nonprofit Conference: What’s Wrong With Fundraising

  Lee Silverman rattled fundraisers last May when he predicted that the nonprofit sector could capture an extra $100 billion a year in increased social

• O’Currance Names Baird COO

  O’Currance Teleservices, Salt Lake City, UT, has hired Paul Baird, 52, as its chief operating officer. Prior to joining O’Currance, Baird was executive

• Doner USA Wins Caples Best In Show

  Doner USA received the Caples Awards Sackheim Best in Show honor last night at a ceremony at the Roosevelt Hotel in New York. The agency won the awards

• Letters to the Editor

  Mr. Levey … congrats on your “Loose Cannon”

• Survey: E-mail Delivery Rates Up Slightly

  (Catalog Age)According to an e-mail marketing survey by online advertising firm DoubleClick, overall delivery rates of marketing e-mails increased slightly,

• List and Database News

  Coffee Buyers Gourmet coffee and coffee products are purchased by the 278,290 individuals on this direct mail sold file. Selections: Gender, credit card

• Greener Joins MBS as Director of Analytic Solutions

  MBS, a database and analytical services provider based in Central Islip, NY, has hired Yoram Greener to be its director of analytical solutions. Greener’s

• Almay Names Elaine Irwin-Mellencamp as Spokesperson

  Almay, Inc. has signed Elaine Irwin-Mellencamp as spokesperson. She will appear in a global multi-media campaign to include television, print, in-store

• MARS Sets Up Temporary Offices After Fire

  MARS Advertising Co. is operating from rented office space following an electrical fire last week that demolished its Michigan headquarters. The staff

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10