Chief Marketer Staff

• O’Currance Names Baird COO

  O’Currance Teleservices, Salt Lake City, UT, has hired Paul Baird, 52, as its chief operating officer. Prior to joining O’Currance, Baird was executive

• Live from the DMA Nonprofit Conference: What’s Wrong With Fundraising

  Lee Silverman rattled fundraisers last May when he predicted that the nonprofit sector could capture an extra $100 billion a year in increased social

• List and Database News

  Coffee Buyers Gourmet coffee and coffee products are purchased by the 278,290 individuals on this direct mail sold file. Selections: Gender, credit card

• Survey: E-mail Delivery Rates Up Slightly

  (Catalog Age)According to an e-mail marketing survey by online advertising firm DoubleClick, overall delivery rates of marketing e-mails increased slightly,

• Letters to the Editor

  Mr. Levey … congrats on your “Loose Cannon”

• Greener Joins MBS as Director of Analytic Solutions

  MBS, a database and analytical services provider based in Central Islip, NY, has hired Yoram Greener to be its director of analytical solutions. Greener’s

• MARS Sets Up Temporary Offices After Fire

  MARS Advertising Co. is operating from rented office space following an electrical fire last week that demolished its Michigan headquarters. The staff

• Game Show Network Retools Get Schooled

  Game Show Network reprises its Get Schooled Games Tour March through May, with Bank of America Student Banking returning as sponsor. The tour hits 10

• Kellogg, Cartoon Network in $4 million Back-to-School Campaign

  Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

• Chick-fil-A Debuts New Restaurant Design

  Chick-fil-A, Inc. is hyping up the opening of its new restaurant in the south by offering first comers free meals. The first 100 adults in line at the