Chief Marketer Staff

• Live from the DMA Nonprofit Conference: The $1.7 Billion Man

  Politicians are now debating the questions of who did what during the Vietnam war, and who has done the most for veterans. The first answer may well be

• Live From Net.marketing: Direct Mail Brings Traffic to Retail Stores

  Direct mail drives customers to retail stores. That

• Harte-Hanks Acquires Avellino Technologies

  Harte-Hanks Inc., San Antonio, TX, has acquired Avellino Technologies Ltd., a data profiling technology firm. Harte-Hanks will combine Avellino Technology’s

• RR Donnelley, Moore Wallace Finalize Acquisition

  RR Donnelley has completed the process of folding Moore Wallace Inc. into its operations. Outstanding shares of Moore Wallace stock have been exchanged

• Short Cuts

  ALC, Princeton, NJ has hired Dan Marcelis as an account executive. Marcelis had previously been employed by the Advertising Specialty Institute as a distributor

• Live from The DMA Nonprofit Conference: The Jewish National Fund Plants Trees–Online

  The Jewish National Fund does not rank as one of the top ten nonprofit groups in terms of dollars raised. But it has a place in the heart of every Jewish

• New Products and Services

  TargetSource Refreshed: This data source contains 2.6 million U.S.-based mail-responsible buyers selectable by recency, geography, age, income, credit,

• List and Database News

  Strategic Finance There are 57,665 readers of this publication, which is the official magazine of the Institute of Management Accountants. Recipients

• Letters to the Editor

  Mr. Levey … congrats on your “Loose Cannon”

• Doner USA Wins Caples Best In Show

  Doner USA received the Caples Awards Sackheim Best in Show honor last night at a ceremony at the Roosevelt Hotel in New York. The agency won the awards