Chief Marketer Staff

• Loose Cannon: The Making of A Presidential Gaff 2004

  By the end of next week, the presidential candidates from the major political parties should be set. At that point, election news coverage will focus

• Live from The DMA Nonprofit Conference: The Jewish National Fund Plants Trees–Online

  The Jewish National Fund does not rank as one of the top ten nonprofit groups in terms of dollars raised. But it has a place in the heart of every Jewish

• RR Donnelley, Moore Wallace Finalize Acquisition

  RR Donnelley has completed the process of folding Moore Wallace Inc. into its operations. Outstanding shares of Moore Wallace stock have been exchanged

• Harte-Hanks Acquires Avellino Technologies

  Harte-Hanks Inc., San Antonio, TX, has acquired Avellino Technologies Ltd., a data profiling technology firm. Harte-Hanks will combine Avellino Technology’s

• Live from the DMA Nonprofit Conference: The $1.7 Billion Man

  Politicians are now debating the questions of who did what during the Vietnam war, and who has done the most for veterans. The first answer may well be

• Live From Net.marketing: Direct Mail Brings Traffic to Retail Stores

  Direct mail drives customers to retail stores. That

• List and Database News

  Strategic Finance There are 57,665 readers of this publication, which is the official magazine of the Institute of Management Accountants. Recipients

• Survey: E-mail Delivery Rates Up Slightly

  (Catalog Age)According to an e-mail marketing survey by online advertising firm DoubleClick, overall delivery rates of marketing e-mails increased slightly,

• O’Currance Names Baird COO

  O’Currance Teleservices, Salt Lake City, UT, has hired Paul Baird, 52, as its chief operating officer. Prior to joining O’Currance, Baird was executive

• Greener Joins MBS as Director of Analytic Solutions

  MBS, a database and analytical services provider based in Central Islip, NY, has hired Yoram Greener to be its director of analytical solutions. Greener’s