Chief Marketer Staff
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Agencies
Jupiter Assesses Cost of Blocked E-mail
The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from
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Agencies
DMA Study Shows Industry May Be Rebounding
Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As
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Agencies
The Value of Lifetime Value
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
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Agencies
Smooth Sailing in Choppy Waters
How do some catalogers manage to outperform competitors in markets that are less than thriving?
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Account Action
Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company’s snack food line and new products
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Marketing Services
National In-Store (NIS), Sarasota, FL, named Mark Flannery VP-retail intelligence services. CFM Direct, Chicago, promoted Sara Gill to VP-strategic team
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Harte-Hanks Acquires Avellino Technologies
Harte-Hanks Inc., San Antonio, TX, has acquired Avellino Technologies Ltd., a data profiling technology firm. Harte-Hanks will combine Avellino Technology’s
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Live from the DMA Nonprofit Conference: The $1.7 Billion Man
Politicians are now debating the questions of who did what during the Vietnam war, and who has done the most for veterans. The first answer may well be