Chief Marketer Staff
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Agencies
DMA Study Shows Industry May Be Rebounding
Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As
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Out in the Big, Wide World
My 11-year-old has discovered e-mail. God help me. I know, I know: We’re Luddites. Your kids have been IM’ing since they were eight. They txt msg on their
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Agencies
DIRECT listline
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.
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Agencies
Smooth Sailing in Choppy Waters
How do some catalogers manage to outperform competitors in markets that are less than thriving?
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Account Action
Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company’s snack food line and new products
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Marketing Services
National In-Store (NIS), Sarasota, FL, named Mark Flannery VP-retail intelligence services. CFM Direct, Chicago, promoted Sara Gill to VP-strategic team
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Agencies
The Value of Lifetime Value
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
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Loose Cannon: The Making of A Presidential Gaff 2004
By the end of next week, the presidential candidates from the major political parties should be set. At that point, election news coverage will focus