Chief Marketer Staff

• Agencies

  U.S. Cellular Scores With College Promotion

  U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

• Agencies

  InfoUSA Ad Campaign Targets Legislators

  InfoUSA has budgeted $20,000 for a multimedia campaign urging congressmen to loosen do-not-call provisions for small businesses. The effort includes print

• Agencies

  Survey: Print Catalogs Spur Web Shopping

  Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

• products

  Light Up the Night Ever wonder how to light up someone’s night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off

• Online Ad Spending Rebounds: Study

  Online advertising rebounded in 2003, according to a joint report from Nielsen/NetRatings and DoubleClick. Advertising on the Web rose 49% between the

• V.I.P Treatment

  CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

• Agencies

  Rock and Rollin’ Across America

  TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this

• Agencies

  Funky Catalog Formats That Work: Katie Muldoon

  Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

• Agencies

  Flyers: Finger Taliban, Win Prizes!

  To: The Customers of Fli-Rite Airlines From: Mortimer Snerd, Chairman/CEO Re: Government flyer database program As many of you are aware, the government

• Agencies

  DMA Study Shows Industry May Be Rebounding

  Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As