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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.

  • Agencies

    Insurance Group Turns Complaints Into Cash

    While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed

  • Agencies

    U.S. Cellular Scores With College Promotion

    U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

  • Agencies

    News briefs/directmag.com

    2/11 YANKELOVICH PARTNERS named DM veteran Mike Hail as chief executive officer. Hail, the former CEO of KnowledgeBase Marketing, hopes to better position

  • Lost Youth

    Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate

  • Agencies

    Need a Marketing Concept? No Problem Hire a Celebrity

    The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.

  • Out in the Big, Wide World

    My 11-year-old has discovered e-mail. God help me. I know, I know: We’re Luddites. Your kids have been IM’ing since they were eight. They txt msg on their

  • Agencies

    Survey: Print Catalogs Spur Web Shopping

    Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

  • Agencies

    Executive Inn Group Has Tiers in Its Eyes

    This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

  • Agencies

    DIRECT listline

    NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.