Chief Marketer Staff

• Shedding the Pounds?

  America is famous for many things, but only recently has it gained the distinction of being the world’s fattest nation. Some 64% of U.S. adults are either

• Agencies

  The Business of Science

  Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a

• Agencies

  Victus Invests in Online CRM

  Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

• Online Ad Spending Rebounds: Study

  Online advertising rebounded in 2003, according to a joint report from Nielsen/NetRatings and DoubleClick. Advertising on the Web rose 49% between the

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  Mucho Grande Spending

  People are spending too much money to get my attention. And not in a good way, either. No one proffering shiny, sparkly baubles has darkened my doorstep.

• Loyalty’s Royalty

  FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

• Cutting Through the Clutter

  I’m one of those people who remember the name of every teacher I ever had. In sixth grade, my teacher was Miss Marion Peseux (pronounced like with a ).

• BACK-END AND BELOW-THE-LINE SERVICES

  MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and

• Agencies

  Emotion Can Make a Difference

  Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according

• Xtra

  2/10 In a partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly OddParents