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Chief Marketer Staff

  • Agencies

    U.S. Cellular Scores With College Promotion

    U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

  • Agencies

    Survey: Print Catalogs Spur Web Shopping

    Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

  • Agencies

    DMA Study Shows Industry May Be Rebounding

    Direct marketers are holding their own despite a challenging business environment, said Direct Marketing Association president H. Robert Wientzen. As

  • ALC Manages Sporting News File

    American List Counsel has been tapped to manage the Sporting News Subscriber file with 695,000 records, as of March 1. Sporting News is a weekly magazine

  • products

    Light Up the Night Ever wonder how to light up someone’s night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off

  • Agencies

    Mailers, Get Involved in Reform

    This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the

  • Agencies

    Retailers Rated

    Do retailers get it? Do they know how to build relationships and brand in a multichannel environment? Jeffrey P. Kleinfelter, senior research analyst

  • Loyalty’s Royalty

    FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

  • Agencies

    letters to the editor

    JUST A SUGGESTION I look forward to reading The Makeover Maven each issue, but often am puzzled. I agree that the ads before you address them are weighted

  • V.I.P Treatment

    CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in