Chief Marketer Staff, Author at Chief Marketer

PR for Novices

The reporter was heated up. He pointed out that we had written about a technological breakthrough that would result in a wholesale invasion of privacy.

Agencies

U.S. Cellular Scores With College Promotion

U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

Out in the Big, Wide World

My 11-year-old has discovered e-mail. God help me. I know, I know: We’re Luddites. Your kids have been IM’ing since they were eight. They txt msg on their

Agencies

Survey: Print Catalogs Spur Web Shopping

Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

Agencies

Worldata May Sue Panama List Firm

List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

Agencies

DIRECT listline

NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.

Let There Be Lite

By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

Shedding the Pounds?

America is famous for many things, but only recently has it gained the distinction of being the world’s fattest nation. Some 64% of U.S. adults are either

BACK-END AND BELOW-THE-LINE SERVICES

MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and

Agencies

Mucho Grande Spending

People are spending too much money to get my attention. And not in a good way, either. No one proffering shiny, sparkly baubles has darkened my doorstep.