Chief Marketer Staff

• FTC Opens Inquiry into Reader’s Digest’s Telemarketing

  The Federal Trade Commission has opened an inquiry into the telemarketing practices of the Reader’s Digest Corp. and its compliance with the national

• FTC Opens Inquiry into Reader’s Digest’s Telemarketing

  The Federal Trade Commission has opened an inquiry into the telemarketing practices of the Reader’s Digest Corp. and its compliance with the national

• Acxiom Pitches Consodata Acquisition

  Acxiom Corp., Little Rock, AR, made a proposal to acquire parts of the Consodata companies from Seat P.G., a directory firm based in Turin, Italy. The

• RR Donnelley Announces Management Appointments

  RR Donnelley & Sons Co. has revamped its management. The Chicago-based printer announced a series of newly appointed executives just after its acquisition

• Claudio Marcus Joins Visible World

  Claudio Marcus, formerly research vice president and area leader for Gartner, has joined Visible World, a New York-based firm that produces customized

• Live From DoubleClick’s Insight 2004: Hyatt’s Online Ads Increase Reservations

  Hyatt had one goal in mind when it hired agency Carat Interactive to manage online marketing campaigns: to increase reservations through the Web site

• Coca-Cola Names New Head of North American Business

  Coca-Cola Co. last week named Donald R. Knauss, president of the North American business. He had headed the North American retail division. Knauss, 53,

• Live From DoubleClick’s Insight 2004: DoubleClick to Buy SmartPath

  DoubleClick Inc. has acquired SmartPath Inc., a firm that provides marketing resource management software. Financial terms of the all-cash deal were not

• Acxiom Pitches Consodata Acquisition

  Acxiom Corp., Little Rock, AR, made a proposal to acquire parts of the Consodata companies from Seat P.G., a directory firm based in Turin, Italy. The

• McDonald’s Announces Worldwide Olympic Partnership

  McDonald’s has renewed its sponsorship with the Olympics through 2012. As the official restaurant of the Olympic Games, McDonald’s will serve its food