Chief Marketer Staff

• Live From Search Engine Strategies 2004: Study the Competition

  Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan

• Senators Introduce Bill Prohibiting Sales of Children’s Lists

  Senators Ron Wyden (D-OR) and Ted Stevens (R-AK) have introduced a bill that would ban the sale or rental of personal information for consumers under

• Mokrynski Wins TrimLife File

  Mokrynski & Associates is the new manager of the Trimlife Health Product Buyers file. The file incluces 203,000 12 month buyers. The average order is

• Live From Search Engine Strategies 2004: Leggo My Trademark

  The growth of search engine marketing has uncovered a new breed of trademark cases, said a panel of lawyers at the “Leggo My Trademark” session of Jupitermedia’s

• Experian Acquires CheetahMail

  Experian Marketing Services has acquired CheetahMail Inc., an e-mail marketing services firm. Financial details of the transaction, which closed March

• Short Cuts

  R.R. Donnelley & Sons has made several appointments the executive team of its Long-Run Print Solutions division, which includes magazine, catalog, retail

• List and Database News

  E-Diets Newsletter Postal Masterfile These 1.45 million individuals receive weekly e-mail newsletters on topics such as health, beauty, food, astrology

• WNBA and Russell Form Multi-Year Partnership

  The Women’s National Basketball Association (WNBA) and Russell Corp. have formed a two-year plus marketing partnership beginning with the 2004 WNBA season.

• Grocers, Unions Settle Strike

  Supermarket workers in California will be back on the job as early as this week after approving a contract over the weekend and ending their 20-week strike

• Senator Proposes RFID Privacy Legislation

  A California sSenator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator