Chief Marketer Staff, Author at Chief Marketer

Skoal Puts 70 Winners Behind the Wheel

Skoal chewing tobacco gets a racing sweepstakes and special packaging for its 70th anniversary. The Skoal 70th Anniversary Racing Sweepstakes will award

News Briefs

DRAFT CHICAGO: has named Joe Gallo as senior VP- group creative director. Most recently Gallo worked as a strategic creative consultant for Alberto Culver

Interbrew and AmBev Combine in $11.5 Billion Deal

Belgium’s Interbrew and Brazil’s AmBev have agreed to combine in a complex stock deal worth $11.5 billion. The deal displaces Anheuser-Busch Cos. as the

List and Database News

Shar Music Products ALC Data Management has been named manager of the Shar Music Products buyers list. The file, new to the market, includes the names

P&G Objects to Frito-Lay’s Comparative Ads

Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G

Ask Jeeves to Acquire Interactive Search Holdings

Internet search firm Ask Jeeves Inc. will acquire Interactive Search Holdings, the owner of My Web Search, iWon, Excite and MaxOnline, for $343 million.

Meow Mix’s Catty Campaign

Trying to crack down on the number of pets in residence, Metropolitan Life Insurance, owner of the Stuyvesant Town and Peter Cooper Village apartment

Digital

Live From Search Engine Strategies 2004: Make Your Landing Page Sell

A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

Live From Search Engine Strategies: FindWhat Appoints Executives

FindWhat.com, a performance-based online marketing firm, has named three to executive posts, the firm announced at Jupitermedia’s Search Engine Strategies

Senators Introduce Bill Prohibiting Sales of Children’s Lists

Senators Ron Wyden (D-OR) and Ted Stevens (R-AK) have introduced a bill that would ban the sale or rental of personal information for consumers under