Chief Marketer Staff
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Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site
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P&G Objects to Frito-Lay’s Comparative Ads
Procter & Gamble Co. has asked rival Frito-Lay to pull TV and print advertising that says consumers prefer Frito’s Stax crisps to P&G’s Pringles. P&G
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Ask Jeeves to Acquire Interactive Search Holdings
Internet search firm Ask Jeeves Inc. will acquire Interactive Search Holdings, the owner of My Web Search, iWon, Excite and MaxOnline, for $343 million.
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Big Apple Seeks New Marketing Partners
New York City is looking for marketing partners. NYC’s marketing team is actively trying to form more corporate partnerships, specifically with beverage
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Catalog/Retail Firms Report Strong February Sales
February was a strong month for several companies with both catalog and retail arms—at least compared with the same period in 2003. JCPenney, for example,
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Gymboree Corp. Debuts New Specialty Retail Concept
The Gymboree Corp. plans an April launch of Janeville, a new retail test concept targeting women in their mid-30s. The first three stores will open throughout
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Orvis to Sue Dunn’s Over Alleged Copycat Catalog
(Catalog Age) Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger
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Agencies
FedEx Launches Online Sweeps
FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,
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First Response Rate Study for Promotion in Early Stages
A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands
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Interbrew and AmBev Combine in $11.5 Billion Deal
Belgium’s Interbrew and Brazil’s AmBev have agreed to combine in a complex stock deal worth $11.5 billion. The deal displaces Anheuser-Busch Cos. as the