Chief Marketer Staff

• MRM Partners Names Kolb COO

  MRM Partners Worldwide, New York, has tapped William Kolb to be its chief operating officer. The appointment expands Kolb

• Live From Search Engine Strategies 2004: Make Your Landing Page Sell

  A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site

• News Briefs

  DRAFT CHICAGO: has named Joe Gallo as senior VP- group creative director. Most recently Gallo worked as a strategic creative consultant for Alberto Culver

• First Response Rate Study for Promotion in Early Stages

  A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

• First Response Rate Study for Promotion in Early Stages

  A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

• Interbrew and AmBev Combine in $11.5 Billion Deal

  Belgium’s Interbrew and Brazil’s AmBev have agreed to combine in a complex stock deal worth $11.5 billion. The deal displaces Anheuser-Busch Cos. as the

• Ask Jeeves to Acquire Interactive Search Holdings

  Internet search firm Ask Jeeves Inc. will acquire Interactive Search Holdings, the owner of My Web Search, iWon, Excite and MaxOnline, for $343 million.

• Gymboree Corp. Debuts New Specialty Retail Concept

  The Gymboree Corp. plans an April launch of Janeville, a new retail test concept targeting women in their mid-30s. The first three stores will open throughout

• Orvis to Sue Dunn’s Over Alleged Copycat Catalog

  (Catalog Age) Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger

• Agencies

  FedEx Launches Online Sweeps

  FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,