Chief Marketer Staff

• Creative Catalogs Acquires Silvo Hardware

  Creative Catalogs Corp. has purchased the name and assets of Silvo Hardware Co. Silvo, which mailed the Silvo Home & Garden catalog, filed for Chapter

• Jupitermedia to Sell 4.2 Million Shares of Common Stock

  Jupitermedia Corp. has filed a statement of intent with the Securities and Exchange Commission to sell 4.2 million shares of its stock. One million shares

• PayPal Settles With New York Attorney General

  Online payment service PayPal has reached an agreement with the New York attorney general

• Mail Stream: A Report on Incoming Direct Mail

  The Spring 2004 edition of the Annie’s Attic catalog dedicated a small portion of its pages to paper craft supplies, marking the needlecraft supplier’s first venture into the increasingly popular scrapbooking market.

• CC3 Becomes Transcontinental CC3

  Direct marketing services provider CC3 has changed its name to Transcontinental CC3. The new name reflects its December acquisition by Montreal-based

• Loose Cannon: Something Ill Conceived in the Air

  During an early February flight, American Airlines passengers were riled when, out of the blue, the pilot’s voice came over the intercom, suggesting that

• List and Database News

  Always Something Brilliant There are 40,583 last-12-month buyers in this file. The average sale is $55. The source is direct mail. Selections: Last-six-month

• MRM Partners Names Kolb COO

  MRM Partners Worldwide, New York, has tapped William Kolb to be its chief operating officer. The appointment expands Kolb

• Talbots Approves Stock Repurchase Plan

  The Talbots Inc. board of directors has approved a stock repurchase program to acquire up to $50 million of its outstanding common stock. The program

• Smith & Wesson Closes Catalog, Will Move Headquarters

  Smith & Wesson Corp. is closing two unprofitable units, the company announced on Monday. One is the home d