Chief Marketer Staff

• Agencies

  Pepsi Aired SuperBowl Promo Before Caps Reached Stores

  The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first

• Rapp Collins Names Gary VonKennel Chairman/CEO

  Gary VonKennel has been tapped to be chairman and CEO of Rapp Collins Worldwide, effective immediately. He replaces Malcolm Speed, who had previously

• McDonald’s $15 Million Make-Good Part of Settlement

  McDonald’s Corp. ran a $15 million make-good giveaway earlier this week as it continues to handle fallout from the 2001 McScandal in which an embezzlement

• List and Database News

  Metropolitan Museum of Art International The 29,468 total buyers within this file have purchased reproductions of art and jewelry, as well as art publications,

• Kmart Appoints Paul Guyardo Chief Marketing Officer

  Kmart Holding Corp. has named Paul Guyardo senior VP and chief marketing officer. Guyardo will be responsible for marketing, advertising, promotions and

• Absolut Hires Matthias Aeppli as VP-Marketing

  The Absolut Spirits Co. has named Matthias Aeppli as VP-marketing effective immediately. He replaced Jim Goodwin, who left in September to pursue other

• ICT Group Appoints New President of ICT Asia-Pacific

  ICT Group Inc., Newtown, PA, has picked Karen V. Batungbacal to be president of its Asia-Pacific operations. She will be responsible for the company’s

• News Briefs

  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has inked a licensing agreement with Seattle-based Da Vinci Gourmet, to produce Kahlua flavored syrups. Da Vinci

• NASCAR Sweeps at Michigan International Speedway

  NASCAR launched a sweeps last week to build awareness for races at Michigan International Speedway and its Web site. Contestants can enter NASCAR’s Race

• Agencies

  Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign

  The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the