Chief Marketer Staff

• Big Dog Finalizes The Walking Company Acquisition

  Big Dog Holdings Inc. has wrapped up its acquisition of The Walking Company, effective March 3. The acquisition was valued at roughly $19 million in cash,

• McDonald’s $15 Million Make-Good Part of Settlement

  McDonald’s Corp. ran a $15 million make-good giveaway earlier this week as it continues to handle fallout from the 2001 McScandal in which an embezzlement

• List and Database News

  Metropolitan Museum of Art International The 29,468 total buyers within this file have purchased reproductions of art and jewelry, as well as art publications,

• E-mail Delivery Rates and Performance Up Across Verticals: Study

  The rate of e-mail that was successfully sent either remained stable or improved during the fourth quarter of 2003, with media and financial service messages

• Kolb Adds COO Title at MRM Partners

  Momentum Worldwide President-COO Bill Kolb takes on additional duties as COO of direct marketing agency MRM Partners Worldwide, Momentum’s sister shop

• Colle+McVoy Acquires Mobium Creative Group

  Colle+McVoy, a marketing communications firm based in Minneapolis, has purchased Mobium Creative Group of Chicago, a branding and communications firm.

• Agencies

  Pepsi Aired SuperBowl Promo Before Caps Reached Stores

  The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first

• Agencies

  Post Cereals Kicks off $5 Million Promo for Justice League

  Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season

• Kmart Appoints Paul Guyardo Chief Marketing Officer

  Kmart Holding Corp. has named Paul Guyardo senior VP and chief marketing officer. Guyardo will be responsible for marketing, advertising, promotions and

• Agencies

  Pro Sports & Entertainment Buys Core Tour

  Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator