Chief Marketer Staff

• Coldwater Creek Boosts Its Net Income

  The results of whopping cuts in catalog circulation were apparent in Coldwater Creek Inc.’s fourth-quarter financials. The Sandpoint, ID-based firm reported

• Chef Boyardee Gets $3 Million Star Wars Push

  ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone

• MADD, Clear Channel Promote Sober Prom with Discounts

  Clear Channel Radio is collaborating with Mothers Against Drunk Driving (MADD) for a four-market promo timed to high school proms. The MADD BuzzFree Prom

• Pepsi First to Debut Mid-Calorie Cola

  As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. The new soft drink, Pepsi Edge, rolls out late this summer. It contains

• Major E-mail Providers Sue Hundreds Under Can Spam Act

  In the first action taken under the new federal Can Spam act, four of the nation’s largest e-mail providers on Tuesday filed suit against hundreds of

• NMA Entertainment Wins Works for Vespa Scooters

  Vespa maker Piaggio USA has tapped NMA Entertainment & Marketing to handle entertainment marketing for Vespa scooters. Terms of the deal were not disclosed.

• List and Database News

  Stitcher

• Big ISPs File Suits Under Can Spam

  The four biggest Internet service providers

• News Briefs

  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has inked a licensing agreement with Seattle-based Da Vinci Gourmet, to produce Kahlua flavored syrups. Da Vinci

• Agencies

  Post Cereals Kicks off $5 Million Promo for Justice League

  Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season