Chief Marketer Staff

• Agencies

  Chef Boyardee Gets $3 Million Star Wars Push

  ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone

• The Talbots Weathers ‘Challenging’ Year

  A 12% decline in catalog sales contributed to a slight falloff in fourth-quarter revenue for The Talbots Inc. The Hingham, MA-based retailer reported

• Coldwater Creek Boosts Its Net Income

  The results of whopping cuts in catalog circulation were apparent in Coldwater Creek Inc.’s fourth-quarter financials. The Sandpoint, ID-based firm reported

• Agencies

  Chrysler Uses CDs as Giveaways

  DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles

• Crossing Pointe Ends Partnership With Jane Seymour

  Cataloger Crossing Pointe will part ways with actress/designer Jane Seymour in September. The firm, a division of Blair Corp., said yesterday that it

• List and Database News

  Affluent Households With Children These 6,591,156 individuals with children are homeowners with incomes of $50,000+. The source of the file is compiled

• Coupons Get Revisions, Restrictions and a $800K Bust

  (Promo) New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer

• Major E-mail Providers Sue Hundreds Under Can Spam Act

  In the first action taken under the new federal Can Spam act, four of the nation’s largest e-mail providers on Tuesday filed suit against hundreds of

• Short Cuts

  Brian Freschi, currently president of Quebecor World’s Retail and Sunday Magazine Group will also assume responsibility for the company’s U.S. Catalog

• Weight Patch Marketers Settle FTC Charges

  The marketers of the “Peel Away the Pounds” patch will pay over $1 million to settle Federal Trade Commission charges that they made false claims in infomercials.