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Chief Marketer Staff

  • Coupons Get Revisions, Restrictions and a $800K Bust

    New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer

  • College Students Technologically on Par: Study

    College students may be hitting the books, but they’re also taking in lessons on gaming, movie watching and text messaging. And female students appear

  • Agencies

    Chef Boyardee Gets $3 Million Star Wars Push

    ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone

  • The Talbots Weathers ‘Challenging’ Year

    A 12% decline in catalog sales contributed to a slight falloff in fourth-quarter revenue for The Talbots Inc. The Hingham, MA-based retailer reported

  • Coupons Get Revisions, Restrictions and a $800K Bust

    New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer

  • News Briefs

    UNILEVER MEXICO: has agreed to sell its edible oils and white fats business to a Mexican subsidiary of Associated British Foods Plc, for $110 million

  • List and Database News

    Affluent Households With Children These 6,591,156 individuals with children are homeowners with incomes of $50,000+. The source of the file is compiled

  • Short Cuts

    Brian Freschi, currently president of Quebecor World’s Retail and Sunday Magazine Group will also assume responsibility for the company’s U.S. Catalog

  • Ruby Tuesday to Add Nutrition Information to Menu

    Signaling that consumers want to know more about what they’re eating at restaurants, Ruby Tuesday plans to provide nutritional information on its main

  • Weight Patch Marketers Settle FTC Charges

    The marketers of the “Peel Away the Pounds” patch will pay over $1 million to settle Federal Trade Commission charges that they made false claims in infomercials.