Chief Marketer Staff

• List and Database News

  Operation George W. Bush These 70,904 conservative donors have contributed an average of $25 each via direct mail to support George W. Bush

• Cossette Creates E-Marketing Division

  The Cossette Communication Group has combined its Cossette Interactive and Proximi-T business units to form Fjord Interactive Marketing + Technology,

• Office Depot Changes Management

  Office Depot, Delray Beach, FL, has named Rick Lepley executive vice president, North American retail. Lepley had been president of Office Depot Japan.

• 24/7 Appoints New VPs

  Interactive marketing firm 24/7 Real Media Inc. has named Garret Vreeland senior vice president sales, media solutions; Ari Bluman. senior vice president,

• Loose Cannon: Mother Jones, Please Call the Home Office

  As the Direct Marketing Association mulls hiring its next CEO, it should consider retaining a fanatic. By that I mean a leader who is willing to make

• Quebecor World Names Peladeau President and CEO

  Pierre Karl Peladeau was chosen to be Quebecor World Inc.’s president and CEO. He replaces Jean Neveu, who has served as interim president and CEO since

• Keller Named CEO of APAC

  APAC Customer Services Inc. has named Robert J. Keller to succeed company founder Theodore G. Schwartz as chief executive officer effective March 15.

• Catalina Sells Card and Data-Entry Business

  Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of

• Urban Outfitters Fourth Quarter Direct Sales Up 110%

  Cataloger and retailer Urban Outfitters Inc. reported earnings of $18.4 million for the fourth quarter ended Jan. 31, a 120% increase over the comparable

• Agencies

  Chef Boyardee Gets $3 Million Star Wars Push

  ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone