Chief Marketer Staff
-
Agencies
World’s Largest Focus Group
Sara Holoubek is chief strategy officer at New York search-engine marketing firm icrossing. She discussed search’s impact on how DMers serve customers
-
Agencies
Marketer, Regulate Thyself
It’s time for marketers to move aggressively on the self-regulation front, according to H. Robert Wientzen, outgoing president of the Direct Marketing
-
Live from the Gartner CRM Summit: Strange Tales of Disparate Data
The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and
-
Agencies
Make Online/Offline Transition Seamless
The Web is no longer marketers’ territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren’t working, and in some cases
-
Agencies
Slamming the Spam Scams
We not only are cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s
-
USPS Drops First Wave of Flip Book
The U.S. Postal Service dropped the first wave of a ‘flip book’ format mailing piece on Friday. The 75,000 piece mailing is targeting large businesses
-
Live from the Gartner CRM Summit: CRM and Politics
Mark O’Malley, mayor of Baltimore, is a different kind of public official. For one thing, he refers to his constituents as “customers.” That’s not an
-
Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
-
Agencies
To Do or Not to Do
Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s