Chief Marketer Staff
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USPS Drops First Wave of Flip Book
The U.S. Postal Service dropped the first wave of a ‘flip book’ format mailing piece on Friday. The 75,000 piece mailing is targeting large businesses
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Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
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Agencies
Customized E-mail Clicks for CNET
CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with
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Agencies
To Do or Not to Do
Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s
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Agencies
The $1.7 Billion Man
Politicians are now debating the questions of who did what during the Vietnam War, and who has done the most for veterans. The first answer may well be
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Agencies
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
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Agencies
Congress: Say No to Just Say No
The Just say no approach to drug abuse during the Reagan years would seem to aptly characterize the course some have taken in the postal reform debate.
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Agencies
A Vote for E-Marketing
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign
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Agencies
Data Tables Sell Dinner Tables
One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its
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DMANF Hosts Critical Nonprofit Issues Conference
The Direct Marketing Association’s Nonprofit Federation’s will host the Critical Issues Facing Nonprofits 2004 conference on April 21-22 at the Westin