Chief Marketer Staff
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NEW LISTS TechTarget IT Research Panel This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information
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Live from the Gartner CRM Summit: Consultant Predicts Privacy Enron
Get ready, it’s coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals
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Agencies
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
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Agencies
A Vote for E-Marketing
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign
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Agencies
Data Tables Sell Dinner Tables
One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its
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Agencies
Doner USA Takes Caples Best in Show
Doner USA received the Caples Awards’ Sackheim Best in Show honor last month at a ceremony at the Roosevelt Hotel in New York. The agency won the award
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Agencies
Looking Ahead, Looking Smart
The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic
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Agencies
Acquisition E-mail Delivers Sales
At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he
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Agencies
One-Week New Mover Co-op Debuts
A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract
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Agencies
Database Managers Get a Salary Boost
The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall