Chief Marketer Staff

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Live From the Gartner CRM Summit: Potential High, But Practice Lags, for Financial Firm Analytics

  Financial service marketers are traditionally very sophisticated direct marketers, being among the first to embrace life-stage and trigger-based marketing.

• Short Cuts

  FranklinCovey, cataloger of motivational tools, has named Harvard Business School professor Clayton Christensen to its board of directors. Roska Direct,

• Friendly’s Fab Job Contest for Kids

  Friendly Ice Cream Corp. is looking for a few good kids to win their coolest job of the year contest. Kids ages eight to 12 in and around Boston, Philadelphia,

• Verizon Wireless Gears up for Spring Break

  Riding the text-messaging wave, Verizon Wireless is offering special promotions to vacationing students. Spring breakers can call and text family and

• Agencies

  Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

• Hardee’s and Carl’s Jr. Offer Low-Carb Breakfast Items

  In response to consumer requests for low-carb options, Hardee’s and its sister chain Carl’s Jr. are promoting a low carbohydrate breakfast item on their

• Agencies

  World’s Largest Focus Group

  Sara Holoubek is chief strategy officer at New York search-engine marketing firm icrossing. She discussed search’s impact on how DMers serve customers

• Live from the Gartner CRM Summit: Strange Tales of Disparate Data

  The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

• Agencies

  Marketer, Regulate Thyself

  It’s time for marketers to move aggressively on the self-regulation front, according to H. Robert Wientzen, outgoing president of the Direct Marketing