Chief Marketer Staff

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Mail Stream: A Report on Incoming Direct Mail

  Ireland-based cataloger, Shannon, is promoting two of the season’s biggest holidays in its two recent catalog mailings: St. Patrick’s Day and Easter.

• Britney Spears in Cosmetics Deal with Elizabeth Arden

  Pop icon Britney Spears has signed a deal with Elizabeth Arden, Inc. to develop and market her own line of perfumes, skincare and cosmetics. The first

• SpongeBob Sea School in the Cayman Islands

  Summer vacation is quickly approaching and Nickelodeon has partnered with the Cayman Islands to create a SpongeBob Sea School for kids and their parents.

• Publicis Shopping for Small Agencies

  Publicis Groupe is shopping for marketing services agencies, especially CRM shops. That’s what Chairman-CEO Maurice Levy told The Wall Street Journal

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together. The program, called Geoffrey’s

• News Briefs

  LEXUS: and The New Yorker magazine have teamed up to bring five cinematic events to five cities across the U.S. Beginning this March, invited guests in

• Letters to the Editor

  : I am so happy to not receive telephone calls at home from

• USPS to Reopen Anthrax-Tainted Center Next Year

  Early next year, the U.S. Postal Service expects reopen its distribution center in Hamilton, NJ that was closed down in Oct. 2001 due to anthrax contamination,

• Verizon Wireless Gears up for Spring Break

  Riding the text-messaging wave, Verizon Wireless is offering special promotions to vacationing students. Spring breakers can call and text family and