Chief Marketer Staff

• Buell Named CEO of Catalina

  Packaged goods veteran L. Dick Buell has been named CEO of Catalina Marketing, effective immediately. He succeeds Michael O

• Live from the Gartner CRM Summit: Fedex Delivers

  Just what makes Fedex so good at what it does? The answer is that it takes good care of its customers and doesn’t let fads and notions get in the way.

• FTC Wins Two Victories Against Dietary Supplement DMers

  The Federal Trade Commission has won settlements in two cases against marketers of dietary supplements. In one case filed by the FTC and the Food and

• Agencies

  Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine

  Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

• Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

• Verizon Wireless Gears up for Spring Break

  Riding the text-messaging wave, Verizon Wireless is offering special promotions to vacationing students. Spring breakers can call and text family and

• Friendly’s Fab Job Contest for Kids

  Friendly Ice Cream Corp. is looking for a few good kids to win their coolest job of the year contest. Kids ages eight to 12 in and around Boston, Philadelphia,

• Letters to the Editor

  : I am so happy to not receive telephone calls at home from

• Publicis Shopping for Small Agencies

  Publicis Groupe is shopping for marketing services agencies, especially CRM shops. That’s what Chairman-CEO Maurice Levy told The Wall Street Journal

• USPS to Reopen Anthrax-Tainted Center Next Year

  Early next year, the U.S. Postal Service expects reopen its distribution center in Hamilton, NJ that was closed down in Oct. 2001 due to anthrax contamination,