Chief Marketer Staff

• Interep Names Rick Sametz VP-Marketing

  Interep has hired Rick Sametz as VP-director of marketing for the radio-promotion agency. The appointment took effect March 8. Rick Sametz He will develop

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,

• General Mills Boosts Spending to Bolster ‘Disappointing’ Sales

  General Mills plans to boost marketing spending for its fiscal fourth quarter to support new product launches in an effort to jumpstart sales. General

• MAA Hires Amie Smith Hughes as Executive Director

  The Marketing Agencies Association has named Amie Smith Hughes executive director. The position took effect on March 15. Amie Smith Hughes She replaces

• Women First HealthCare Explores Financial Options

  Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The

• Buell Named CEO of Catalina

  Packaged goods veteran L. Dick Buell has been named CEO of Catalina Marketing, effective immediately. He succeeds Michael O

• List and Database News

  Apollo Credit Card 30-Day Hotline There are more than 2 million holders of new bank and retail credit cards within this file. Nearly all of the applications

• Chicago Mercantile Exchange Launches DR Space Effort

  The Chicago Mercantile Exchange has launched a direct response print effort for electronic futures products traded on Globex, its electronic trading platform.

• Women First HealthCare Explores Financial Options

  Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The

• Live from the Gartner CRM Summit: Fedex Delivers

  Just what makes Fedex so good at what it does? The answer is that it takes good care of its customers and doesn’t let fads and notions get in the way.