Chief Marketer Staff

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell

• List and Database News

  ALM Investors These 11,005,814 individuals have made investments in things such as life insurance, mutual funds and real estate. The source of the file

• Kintera Acquires CTSG

  Kintera Inc. has acquired the Carol/Trevelyan Strategy Group (CTSG). Both firms specialize in technology solutions for nonprofit organizations. Kintera

• 2003 Was Good For Williams-Sonoma

  (Catalog Age) Multititle cataloger/retailer Williams- ended 2003 with a 17% rise in net revenue and a 26% increase in net earnings. For the year ended

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,

• General Mills Boosts Spending to Bolster ‘Disappointing’ Sales

  General Mills plans to boost marketing spending for its fiscal fourth quarter to support new product launches in an effort to jumpstart sales. General

• E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report

  Spending on e-mail marketing in the United States will rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from JupiterResearch.

• FDA to Define Low-Carb for Food Labels

  The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves

• ALC of NY Relaunches Listxchange Service

  ALC of New York LLC has relaunched its ListXchange.com service. Through its proprietary online namebank

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell